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SHOOTER’S CHOICE IS THE
CHOICE OF OLYMPIANS:

A cross section of the best marksmen in the world assembled
at the Wolf Creek Olympic Shooting Complex for the Centennial
Olympic Games in Atlanta.

MC#7 Bore Cleaner and Conditioner

World class shooters, regardless of ethnic background, gender
or shooting discipline, have one thing in common — a fanatical
degree of care for their firearms. Rifles, pistols and even
the trap and skeet shooters’ shotguns were cleaned before
and even during Olympic qualifying rounds and again before
the finals. Those who dedicate their lives to the pursuit
of ballistic accuracy know that a gun’s full potential is
only achievable with a sanitary bore.

The Olympic competitors also had another thing in common.
Shooter’s Choice MC7 Bore Cleaner was the overwhelming choice
of bore solvent at Wolf Creek. Yes, Shooter’s Choice — the
same product available on dealers’ shelves — was virtually
the consensus choice of the world’s best shooters.

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PROFESSIONALS RECOGNIZE THE DIFFERENCE:

Just as a race car needs a clean track to achieve its highest
potential speed, ammunition needs a clean barrel in order
to show its true worth. Professionals in the ammunition and
firearms field recognize that fact and use the best possible
product to achieve that “clean track.”

If you take a tour of the Federal Cartridge Company’s plant
in Anoka, Minnesota ( or virtually any other company’s range)
you’ll find that all of the firearms used in the ammunition
test ranges are cleaned often. And that cleaning is done with
Shooter’s Choice MC-7 Bore Solvent.

The Shooter’s Choice line of gun care products are universally
recognized as the best available for the serious shooter,
hunter and collector.

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SHOOTER’S CHOICE SUPPORTED DESERT STORM:

Early desert maneuvers during Operation Desert Shield in Saudi
Arabia uncovered a problem for American troops. The sand and
microscopic sand dust changed the tolerances in their M-16A
rifles and caused malfunctions.

The cleaner and lubricant supplied to the troops was not
adequately maintaining the weapons under the desert conditions.

“We started getting calls and letters from troops stationed
in the Gulf, mostly guys who qualified as expert marksmen
or who were competitive shooters and who were familiar with
our products,” said Joe Ventimiglia, president of Shooter’s
choice gun care products. “They said they were sure that
Shooter’s Choice would work and begged us to get some to the
military.”

MC#7 Bore Cleaner and Conditioner

After extensive research and testing, Shooter’s Choice was
convinced their products would solve the problems. With a
potential ground war looming and thousands of lives at stake,
Ventimiglia saw no time to solicit a sales contract with the
Pentagon. Instead he donated thousands of bottles of Shooter’s
Choice MC#7 bore cleaner and conditioner and an equal number
of aerosol cans of Shooter’s Choice Quick Scrub cleaner-degreaser
and shipped them to Saudi Arabia.

The shipment arrived prior to the ground action of Desert
Storm and was met with overwhelming approval by the troops.

In March 1993 the Pentagon sent Ventimiglia a note of gratitude
stating that Shooter’s Choice’s “selfless actions…contributed
not only to the personal well-being and morale of our troops
but also to the success of our mission.”

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BORE CLEANER AND CONDITIONER:

Shooter’s Choice MC#7 Bore Cleaner and Conditioner is unique
among firearms cleaning solvents due to the variety of tasks
it performs. MC7 is the only product on the market today capable
of totally cleaning a bore of all deposits and fouling in
one step.

MC7 effectively dissolves and removes powder, lead, plastic
wad and copper fouling, carbon deposits and corrosion. Used
regularly it works as a barrel conditioner that minimizes
fouling, is non-corrosive and safer to use than harsh ammonias
and abrasives. MC7 also helps lubricate and maintain firearm
bores for maximum performance and longer barrel life.

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SOLVING COPPER FOULING PROBLEM:

Copper or other gilded metal fouling is a common yet serious
problem in modern firearms, particularly when using loads
faster than 3,000 feet per second.

Extra Strength Copper Remover

Immediate and thorough cleaning of rifle and pistol bores
after using copper-jacketed ammo is essential, both to protect
your investment and to assure future accuracy. But how does
one know when a bore is thoroughly cleansed of copper residue?

By using the most effective copper solvent available. The
experts at Ventco Industries, makers of Shooter’s Choice gun
care products, suggest you try a simple test.

Take two copper-plated washers. Coat one liberally with Shooter’s
Choice Copper Remover and the other with a similar amount
of any other copper solvent on the market.

Note which one turns blue (dissolves all the copper) fastest.
There are several excellent copper solvents on the market
but none work as quickly or as thoroughly as Shooter’s Choice
Copper Remover.

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FP-10 LUBRICANT ELITE:

Designed and Formulated for the Professional Armorer and Serious
Sportsman

FP-10 Lubricant Elite

Designed for today’s high-tech firearms, Shooter’s Choice
FP-10 Lubricant Elite will absolutely reduce friction and
wear, protect against metal damage and eliminate most malfunctions
better than any other lubricant on the market.

Originated by Muscle Products Corporation of Butler, PA,
FP-10 Lubricant Elite features the advanced additive MT-10,
which dramatically increases lubricity between metal surfaces
and moving parts with no build-up or changes in tolerances.
Made of unique petrochemical ingredients and no synthetics,
FP-10 Lubricant Elite has a temperature range of -76 degrees
to 500 degrees Fahrenheit.

In the laboratory and in the field FP-10 Lubricant Elite
has beaten all competitive brands by wide margins.

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FP-10 LUBRICANT ELITE HEADS THE FIELD:

Recoil stress and wear from extreme pressure caused by ignition
and cycling are the two most detrimental forces at work in
a firearm. Very few lubricants can offer the necessary film
strength needed to even minimize wear to acceptable levels.

In many firearms this fact is expressed by the manufacturer’s
service life, which varies with caliber, factory load and
materials used in manufacturing. The data is also gained from
actual test firings using lubricants authorized by the government
in accordance with federal testing.

Tested under these circumstances, Shooter’s Choice FP-10
Lubricant Elite has been found to be the only lubricant that
can enormously exceed these requirements and easily double,
if not triple, the actual service life of the weapon due to
its ability to virtually eliminate wear and buffer shock.

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FP-10 Lubricant Elite

FP-10 OUTPERFORMS ALL COMPETITORS:

More than 30 of the top-selling firearms lubricants on the
market were recently tested under controlled laboratory conditions.
Each was tested for 60 seconds under 266.5 pound of roll to
ring pressure to determine how well they protected against
wear.

The method of measurement devised to indicate wear consisted
of measuring the length and width of a wear mark on the metal
each product protected. Those dimenstions were then multiplied
by 1,000 to get an index number.

Shooter Choice FP-10 Lubricant Elite easily outperformed
everything on the market by a substantial margin. The wear
marks found when FP-10 was used earned a wear index of .9
compared the others, which ranged from 3.2 to 102.9.

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FP-10 LUBRICANT ELITE IS THE ANSWER FOR
STAINLESS STEEL:

Galling and excessive wear have become major problems in the
firearms industry with the increased use of stainless steel
for barrels and receivers. The high chromium content gives
stainless steel a much softer nature and makes it more susceptible
to wear.

But Shooter’s Choice FP-10 Lubricant Elite is the only proven
solution to the problem of galling and excessive wear in stainless
steel. FP-10′s reaction to stainless has revolutionized the
industry to where those problems are virtually non-existent
when the Shooter’s Choice product is used.

Tightly fitted (accurized) guns are now being built entirely
of stainless steel and can be fit with tolerances of less
than .003 inches (slide to frame fit) without any danger of
galling or faulty operation when using FP-10 as the lubricating
oil.

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Gun Lead Remover

LEAD REMOVER:

Shooter’s Choice Lead Remover quickly and safely removes lead,
powder and carbon fouling from the barrels of all handguns,
rifles and shotguns without the potentially harmful use of
harsh abrasives.

Shooter’s Choice Lead Remover is particularly effective in
removing lead fouling because of the inclusion of MT-10 Metal
Treatment in the formula. Because of this agent, which is
also included in Shooter’s Choice FP-10 Lubricant Elite, cleaning
time is reduced dramatically.

Shooter’s Choice Lead Remover is just another reason that
the Shooter’s Choice line of gun care products is the first
choice among industry professionals and serious sportsmen
everywhere.

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NEW LEAD REMOVER IDEAL FOR PISTOLS, RIMFIRES,
SLUG BARRELS:

Although shotcups have pretty much eliminated lead fouling
from shotgun barrels, slug shooters know that conventional
slugs can and do foul barrels very quickly. And pistol or
rimfire shooters also know the toll that lead fouling can
take on a barrel.

Ventco Industries’ newest product, Shooter’s Choice Lead
Remover, works faster and easier on lead fouling than any
other product on the market. While Shooter’s Choice MC-7 bore
cleaner is formulated to remove lead, it must also remove
plastic and guilded metal fouling. Shooter’s Choice Lead Remover
is a specialized product designed to work faster in one area
and thus more efficiently.

When applied, Shooter’s Choice Lead Remover dissolves carbon
and penetrates under lead to station itself between the fouling
and the barrel walls so that the fouling can be easily removed
with a brush.

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Rust Prevent Preservative/Lubricant

REST ASSURED, RUST PREVENT WILL PREVENT
RUST:

Improper storage of a firearm can be just as damaging as overusing
it — and that damage can occur much more rapidly.

Shooter’s Choice had your firearms in mind when it formulated
Shooter’s Choice Quick Scrub III and Shooter’s Choice Rust
Prevent. A firearm properly degreased with Quick Scrub III
– the first truly effective, environmentally safe aerosol
cleaner-degreaser — and treated with Shooter’s Choice Rust
Prevent can be stored indefinitely without worrying about
corrosion.

A firearm coated with Rust Prevent is fully protected in
a gun safe without the need for dehumidifying rods or disseccants.

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Xtreme Clean Bore & Action Cleaner

THOROUGH CLEANING WITHOUT AMMONIA –
XTREME CLEAN:

Ammonia has long been a staple ingredient in bore solvents
due to its effectiveness in dissolving copper fouling from
barrels. But it has been found that improper application of
these solvents can result in the ammonia etching the metal
in the bore.

“The recent controversy sent us back to our chemists
to find a way to manufacture an ammonia-free product,”
said firearms expert and Shooter’s Choice president Joe Ventimiglia.
“The answer is Xtreme Clean bore and action cleaner -
the first truly effective ammonia-free product to hit the
market.

“Xtreme Clean is not only effective in dissolving copper,
lead, carbon, powder and gilded metal fouling without the
potential harmful effects on the bore but is also very easy
to use because it’s an aerosol.

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SHOOTER’S CHOICE INTRODUCES AMMONIA-FREE
XTREME CLEAN:

The recent controversy over ammonia’s potential for damaging
barrels sent bore solvent manufacturers scurrying to find
a solution and Shooter’s Choice is the first with an answer.

Shooter’s Choice Xtreme Clean bore and action cleaner is
the first truly effective ammonia-free product on the market.
The new easy-to-use aerosol quickly removes copper, lead,
carbon and powder fouling quickly without harsh abrasives
or potentially harmful chemicals.

When properly used, bore cleaners containing ammonia are
very effective. But it has been concluded that careless application
of these products can result in the ammonia etching the metal
in the bore. Ammonia-free Xtreme Clean is not only safe and
effective but also serves to season the bore against future
fouling buildup and prolongs barrel life.

Xtreme Clean bore and action cleaner is now available from
dealers of high quality gun care products now.

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Extra Strength Copper Remover

COPPER REMOVER:

Shooter’s Choice offers an unconditional guarantee that its
Copper Remover will out-perform any other product on the market
when it comes to removing copper or gilded metal fouling from
firearms bores.

Shooter’s Choice Copper Remover is the ultimate cleaning
product for removing the stubborn, accuracy-robbing fouling
left in bores by jacketed bullets and it does it’s job without
the caustic chemicals and toxic agents included in other brands’
formulas.

 

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QUICK SCRUB III EVOLVES AS BEST DEGREASER:

Shooter’s Choice gun care products are ranked No. 1 in the
world among high performance cleaning solvents, lubricants
and corrosion inhibitors. This top ranking brings with it
some heavy responsibility.

Quick Srub III Cleaner/Degreaser

g for the very
best qualities that today’s technology has to offer. And our
newest product, Quick Scrub III Cleaner/Degreaser is the result
of that constant search. As you know December of 1995 marked
a turning point in the chemical industry when the federal
government banned the production of 1-1-1 Trichloroethane,
a fluorocarbon propellant used as a principal agent in all
cleaner/degreasers. Starting in the early 1990s, Shooter’s
Choice chemists worked for nearly two years to find a suitable
replacement for 1-1-1 Trichlor — one that wasn’t flammable,
water-based or slow to evaporate. In October 1995, two months
before the federal ban was finalized, Shooter’s Choice introduced
Quick Scrub II, featuring a safe, efficient replacement for
1-1-1 Trichloroethane. Quick Scrub II proved to be far superior
to other cleaner/degreasers rushed to the market after the
ban.

But Shooter’s Choice didn’t rest on its laurels. Always looking
for improvement, the company’s chemists kept researching and
the result is Quick Scrub III — which not only effectively
dissolves and flushes dirt, oil, grease, powder fouling and
soft carbon but also evaporates faster than anything on the
market. It also leaves no residue, is not water-based and
is non-flammable.

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